Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

When you register for an account or use our Service, you may provide:

1.2 Information Collected Automatically

When you or others interact with our Service, we automatically collect:

Link Click Analytics (for links you create):

• IP Address: Used to determine geographic location, then anonymized/truncated
• Geographic Location: Country, region, and city (derived from IP)
• Device Information: Device type (mobile, desktop, tablet), operating system
• Browser Information: Browser type and version
• Referrer URL: The website that directed the visitor to your link
• Timestamp: Date and time of the click
• User Agent: Technical string identifying the browser/device

Service Usage Data:

• Login timestamps and IP addresses
• Features accessed and actions performed
• Error logs and performance data
• API usage metrics (for API users)

1.3 Information from Third Parties

We may receive information from:

• OAuth Providers: If you sign in with Google or Microsoft, we receive your name, email, and profile picture
• Payment Processors: Transaction confirmation and billing information
• Abuse Reporting Services: Information about malicious URLs or security threats

2. How We Use Your Information

2.1 To Provide and Maintain the Service

• Create and manage your account
• Process URL shortening, QR code generation, and link management
• Generate analytics and insights for your links
• Enforce brand compliance rules you configure
• Process payments and manage subscriptions

2.2 To Improve and Develop the Service

• Analyze usage patterns to improve features
• Conduct research and development
• Test new features and functionality
• Fix bugs and resolve technical issues

2.3 To Communicate with You

• Send service-related notifications and updates
• Respond to support requests and inquiries
• Send marketing communications (with your consent)
• Notify you of changes to our terms or policies

2.4 To Ensure Security and Prevent Abuse

• Detect and prevent fraud, spam, and malicious activity
• Monitor for violations of our Terms of Service
• Protect the rights and safety of our users and third parties
• Comply with legal obligations and respond to lawful requests
• Enforce our Acceptable Use Policy and protect brand integrity

2.5 Legal Bases for Processing (GDPR)

For users in the European Economic Area, we process your data based on:

• Contract Performance: Processing necessary to provide the Service you requested
• Legitimate Interests: Analytics, security, fraud prevention, and service improvement
• Consent: Marketing communications and optional features
• Legal Obligation: Compliance with applicable laws

3. Information Sharing and Disclosure

3.1 Service Providers

We share information with trusted third-party vendors who help us operate the Service:

• Cloud Infrastructure: Microsoft Azure, AWS (hosting and data storage)
• Email Services: For transactional and marketing emails
• SMS Providers: Twilio (for two-factor authentication)
• Payment Processors: Stripe, PayPal (payment processing)
• Analytics: For understanding Service usage (aggregated data only)
• Security Services: For fraud detection and abuse prevention

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements and Law Enforcement

We may disclose your information when we believe in good faith that disclosure is necessary to:

• Comply with applicable laws, regulations, or legal processes
• Respond to lawful requests from government authorities
• Enforce our Terms of Service and other agreements
• Protect our rights, property, or safety, or that of our users or the public
• Detect, prevent, or address fraud, security, or technical issues
• Respond to an emergency involving danger of death or serious physical injury

3.3 Business Transfers

If Link-Lytics is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Service of any change in ownership or uses of your personal information.

3.4 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

3.5 Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you for research, marketing, analytics, and other purposes.

4. Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy:

After these periods, we securely delete or anonymize your information. We may retain certain information longer if required by law or for legitimate business purposes (e.g., dispute resolution, enforcing agreements).

5. Data Security

We implement industry-standard technical and organizational measures to protect your information:

Security Incident Response

In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law, typically within 72 hours of becoming aware of the breach.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

How to Exercise Your Rights

To exercise these rights, you can:

• Update your account settings directly in your dashboard
• Email us at support@link-lytics.com
• Use our Contact Form

We will respond to your request within 30 days (or sooner if required by law). We may need to verify your identity before processing your request.

Communication Preferences

• Marketing Emails: Unsubscribe via the link in any marketing email or update your preferences in account settings
• Service Notifications: These cannot be disabled while your account is active (required for Service operation)

7. Cookies and Tracking Technologies

7.1 Types of Cookies We Use

7.2 Managing Cookies

You can control cookies through:

• Browser Settings: Most browsers allow you to block or delete cookies
• Cookie Preferences: Use our cookie consent banner to manage preferences
• Do Not Track: We honor Do Not Track signals where technically feasible

Note: Disabling essential cookies may prevent you from using certain features of the Service.

7.3 Link Click Tracking

When someone clicks on a shortened link you create, we collect analytics data as described in Section 1.2. This tracking is essential to provide you with link analytics and cannot be disabled. Link visitors are not tracked across different links or websites.

8. Third-Party Services

Our Service may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to:

• Websites or services linked to through shortened URLs you or others create
• Third-party authentication providers (Google, Microsoft)
• Third-party analytics or advertising services
• Payment processors

We encourage you to review the privacy policies of any third-party services you access. We are not responsible for the privacy practices of third parties.

9. International Data Transfers

Link-Lytics is based in the United States. If you are accessing the Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our servers or service providers are located.

We ensure appropriate safeguards for international transfers through:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Data Processing Agreements with all service providers
• Compliance with the EU-U.S. Data Privacy Framework (where applicable)
• Adequate security measures regardless of data location

10. Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@link-lytics.com.

If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes:

• We will update the "Last Updated" date at the top of this page
• For material changes, we will notify you via email and/or prominent notice on the Service
• We will obtain your consent where required by law

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after changes constitutes acceptance of the updated policy.